The firm behind Donald Trump’s Truth Social is set to go public at a price that values the minnow social network at close to $6bn.
Shares in Digital World Acquisition, the vehicle with which Trump’s social media business is combining, surged 35% on Monday – and have almost tripled in value since the turn of the year.
Trump Media & Technology’s arrival on the market sets the stage for the former president to reap a paper fortune of more than $3bn, if its stock can continue to trade at the levels to which it has surged in recent months.
Investors finally backed a merger between Trump Media and Digital World last week, setting the stage for the deal to close and Trump Media to land on New York’s Nasdaq stock exchange.
The firm will trade under the tick symbol “DJT”, using Trump’s initials.
It comes amid a financial crunch for Trump, who is vying to regain the presidency from Joe Biden in November’s election. He is on the hook for $454m after a civil fraud case, although the former president was thrown a lifeline on Monday when a panel of appellate court judges provided him with 10 days to secure a far smaller $175m bond.
Trump Media has struggled since Truth Social’s lackluster launch, generating sales of only about $5m since 2021. But Digital World has increasingly been seen as a so-called meme stock, boosted by internet memes – posted, in its case, on platforms including Truth Social – urging retail investors to buy into it.
Special purpose acquisition companies, or Spacs, such as Digital World raise money from investors through initial public offerings, before typically searching for a company to take public.
Once a Spac finds and agrees terms with a target, it absorbs the business and draws it on to the stock market, enabling investors in both companies to take a slide. Should the Spac’s original investors not like the deal, however, they can withdraw their cash.
Devin Nunes, the former Republican congressman who now serves as CEO of Trump Media, said: “As a public company, we will passionately pursue our vision to build a movement to reclaim the internet from big tech censors.”